Monday, July 4, 2011

Tourism in Bhutan: Roles and Responsibilities of Tour Operators in Promotion of Gross National Happiness


AMJ group of business's logo
AMJ Tours and Travels is established with the sole aim to make the tourist visiting Bhutan gets the returns farm more than the value for dollars that they invest on us. As our logo(Ethos) clearly reveals the business motto. Darkest background shows the expectations, desires and wildest wishes of our guests coming to Bhutan. Burning red alpha-bates and shining flames on top of letter J clearly reveals that, AMJ Group of business, in which AMJ tours and travels comes into is desirous to Show, Satisfy and Secure(3S) the best interests of our clients while in Bhutan. We have a team of  Dedicated, Educative and Enjoyable (DEE) drivers, tour managers, tour guides, and trekking groups.
Tour and trekking Experts
AMJ Tours and Travels is Bhutan-based inbound and outbound  Royal Government of Bhutan Licensed tour operator offering all kinds of tours, trekkings packages and  Meetings,Incentives, Conferences and Exhibitions (MICE) for both group and individual travelers. We have developed lots contact in Bhutan over a period of time from the most expensive hotels, cottages and inns to cozy ones in every valley of Bhutan. We have arranged lively and experienced yak caravan organizer for treks and interesting cultural tours guides.

AMJ strives to provide personalized services to our esteemed guest. Our team of tour guides have the experience of exploring the unknown mountains many times with yak and mule caravans. AMJ is aspiring for the service excellence and the most sought after tour operator in South East Asian Countries. We are here to serve you with the best possible way the Bhutanese can serve to its esteemed guest.

AMJ Tours and Travels is the authorized Tour and Travel operator certified by the tourism council of Bhutan (http://www.tourism.gov.bt/tour-operators/amj-tours-and-travels.html). It is based at Paro, the center of tourist attractions. AMJ is run by well trained group of businessmen, diversified skills and qualified business personnel scattered all over the world. We always do research well before we actually execute our deal. Our greatest concern and priority is the security and health of our clients. Thus, our business partners from the different countries scattered different parts of the world, offer us the detail about guest thus we plan our tour accordingly. We always keep our medical as well as security team ready all the times.

We make your trip not only easy but very lively and memorable. In fact we would like to give you complete travel information from travel planning to airline booking and strolling into different towns of Bhutan. We have different tour packages and trekking routes which would enable you to do pre-travel planning. We can discuss further and customize your tour as per your interest.

Our one of the business mottoes is not only profit but to help those poor and needy children especially girls who are not able to support thier education by their parents in Bhutan and establish a patient house for those poor patients coming from far flung rural place in Thimphu (Capital City)for their treatments. We management team hope and appriciate you all those who visit and visited Bhutan through us because you all have trusted us and given us the above mentioned Corporate Social Responsiblities (CSR). Thank you very much for your visit to this website.We hope to see you and serve you the best we can.

                                                                            JB Rai
         MBA-Accounting and Finance (The Netherlands), PGC- Financial Management, B.Com(Hons)

........................................................Tashi Delek...................................................................................

Tour Packages 

(Religious and Cultural)



Experience Historic Tour Of Bhutan:


High / Regular Seasons




Exploring The Innery Journey:


High / Regular Seasons




Inspiring Tour Across kingdom:


High / Regular Seasons




Thimphu Drubchen


Completed ( tour information CS)




Wangdue Tshechu


Completed




Thimphu Tshechu


Completed




Tangbi Mani


22nd-24th SEPTEMBER




Jakar Tshechu


15th-18th OCTOBER




Crane Festival


12th NOVEMBER





About Bhutan

The Country: Bhutan is also known as Druk-yul,or Land of Thunder Dragon.Bhutan,with the mighty Himalayas towering over it,the lush green forests covering the hills and picturesque valleys with rivers flowing through them,has a history which dates back to the times of Gautama Buddha.Bhutan is beautiful in every sense of the word.Land of culturally diverse people,flora & fauna,home to unique species such as red panda,the black neck cranes,blue sheep, snow leopard and the Himalayan beer along with the snowy peaks, mountains,roaring white water rivers,gentle streams & mighty falls,monasteries giving solace to mind & souls,all these make Bhutan a wonderful heaven on the earth.No idea about where the Bhutan is?click here
Location: Drukyul or the country of the Drukpas lays Hidden in the folds of the eastern Himalayas. Bhutan is sandwiched between the two giant countries: India in the south and China in the north. With a total area of 38,398 sq kilometers, approximately the size of Switzerland, Bhutan lies between 88° 45’ and 92°10’ longitude east and 26°40’ and 28°15 ’ north.It is a mountainous country except for hits the target the other team members sing and dance to celebrate.Other traditional sports also include dart (khuru), javelin thrown towards a target (suksom),etc.Today, most of the international sports which include football, basket ball, tennis, volley ball, golf, crickets etc. are also played.

Area and Population: The Buddhist Kingdom of Bhutan lies along the lofty ridges of the eastern Himalayas,bordered by China (Tibet) to the north and northwest,and by the Indian states of Arunachal Pradesh,Assam, West Bengal and Sikkim on the east,south and west respectively.Bhutan is a small mountainous country approximately 300km long and 150km wide with an area of 38,394 square kilometers. Bhutan is comparable to Switzerland both in its size and topography.The Altitude ranges from 160meters in the southern foothills to 7541 meters high in the northern high mountains.With a population of 650,000 (October 2005) Bhutan is one of the sparsely populated counties in the world.
Bhutanese People Bhutanese are friendly and hospitable people.The large mojority of them are a homo-geneous group divided linguistically into three broad sub-groups.These are Sarchops, Ngalong and Lhotshampa.Besides,there are a number of smaller groups,many with their own language which form about 1% of the population.Some of these groups are:Bumthap in Bumthag,Tsangho in the east,Layapas in the north-west,Brokpas in the north-east and the Doyas in the south-west of Bhutan.
Bhutanese Culture and Tradition: The traditional dress for men is the gho, a knee-length robe tied at the waist by a cloth belt known as the kera. Women wear an ankle-length dress, the kira, which is clipped at one shoulder and tied at the waist.An accompaniment to the kira is a long-sleeved blouse, which is worn underneath the outer layer.Social status and class determine the texture, colors, and decorations that embellish the garments. Scarves and shawls are also indicators of social standings, as Bhutanhas traditionally been a feudal society. One of the main attractions of the kingdom is its annual religious festivals, the tsechus celebrated to honor Guru Padmasambhava (more commonly referred to as "Guru Rinpoche"). For local people, tsechus are an occasion for reverence and blessing, feasting and socializing. Two of the most popular tsechus are held at Paro and Thimphu, in spring and autumn respectively, but others are held all the year round at temples, dzongs and monasteries throughout the country. Attendance at one of these religious events provides an opportunity for the outsider to experience the extraordinary.
Development Philosophy of Bhutan: Gross National Happiness: Economists argue that happiness can be obtained with material development. However, Bhutan argues the case differently trying to advocate by saying that material growth does not necessarily lead to happiness. In Bhutan, progress is not measured by Gross Domestic Product but by Gross National Happiness.
Economy: Agriculture and livestock raising are the mainstay of the economy.They contribute about 45% to the GNP.Agriculture is still the main source of livelihood for about 89 % of people living in the rural areas of Bhutan. About 62% of women are involved in agriculture and their contribution is substantial. The farms are mostly narrow pieces of land cut into terraces on hill slopes. Forestry contributes 15 % to the Gross National Product (GNP) and industry and mining 10%.
Flora and Fauna: Known for its rich flora and fauna, Bhutan harbours many of the endangered species and rare medicinal plants in its rich bio-diversity. For its size, Bhutan probably has the greatest bio-diversity of any country in Asia, and it is for these reasons that Bhutan has been declared as one of the world's ten most important bio-diversity hotspots.Bhutan has an extensive forest cover of 72.5% currently including 26.23% as protected areas and largely intact natural resource base. Bhutan's National Symbols



Places to Visit in Bhutan


Paro: Paro with the only Bhutan’s airport act for most tourists as gateway to the kingdom.As you climb down from the aircraft and take your first breath of Bhutanese air,you will be struck by the silence and peace of Paro’s valley.The town is little more than an enlarged village with a few well-provided shops and hotels.Along the main street you will find probably the best in country complex of traditional architecture but the most interesting place is Paro Dzong(fortress-monastery) built in 17th century.



Thimphu: Thimphu is the capital of Bhutan since 1960 and also the Summer Residence of the Monk Body and the Religious chief, the Je Khenpo.It is the home to our most revered Bhutanese Royal family.All the ministries, many foreign missions and development projects are based here.The main secretariat building,houses all the ministries, theNational Assembly hall and the Office of the King


Punakha: Punakha is known as the old capital of Bhutan.Drive of 45 minutes towards east from Thimphu is Dochula Pass at 10,500 feet.The road to Punakha branches off left and curls its way down the valley to the relative lowlands of the Punakha Valley.Punakha Dzong (fortress-monastery) was the capital of Bhutan during the time of Zhabdrung Ngawang Namgyal.The Punakha Dzong is one of the most historic dzongs in the whole country built in 17th century.



Wangdue: is the last town on the highway before entering Central Bhutan.Wangduephodrang is about 4308 square kms with an elevation ranging from 800 to 5800 meters above sea level. The summers are moderately hot with cool winters.The areas in the north remain under snow during the winter and the district receives about 1000 mm of annual rainfall.Phobjikha geog in Wangdue is famous as the winter resting place of the black necked cranes



Trongsa: About four hours drive from Wangduephodrang is the central district of Trongsa,the ancestral home of Bhutan’s royal family.It is the most central district of Bhutan and the geographic centre of Bhutan is located within it.It covers an area of about 1807 km², with elevation ranging from 800 meters to 4,800 meters above sea level.Trongsa is one of the, historically and ecologically extremely important and fragile Dzongkhag in the Kingdom.

Bumthang: Bumthang is one of the spirituals valleys.Bumthang Dzongkhag is located in the Northern part of the country bordered by Lhuntse Dzongkhag in the East.The last valley in Central Bhutan, Ura Valley, is also the highest in Bumthang.Bumthang has an individuality that charms its visitors and separates it from other regions.It is administratively supported by four Gewogs namly Chhoekhor, Chumey, Tang and Ura.Bumthang is also home to one of the great Buddhist teacher, Pemalingpa.
Mongar & Lhuntse: Seven-hour drive from Bumhang towards east separates Bumthang from Mongar in the East.Arriving at Mongar marks the beginning of your Eastern Bhutan experience.Mongar and Lhuntse is one of the least developed dzhongkhags of Bhutan.The Eastern dialect is so different from the Western dialect that the two groups find it difficult to understand each other.Despite its favourable climate, farming is also hindered by the difficult infrastructure.
Tashigang & Tashi Yangtse:Tashigang is often called as "home of the weavers".Trashigang and Tashi Yangtse lies in the far east of Bhutan,Trashiyangtse is a rapidly growing town and the administrative center for this district. Situated in a small river valley.Trashigang is also a melting pot of hill tribe people who come in to the town to trade.Merak and Sakteng are located about 50 miles East of Trashigang close to the border with India's Arunachal Pradesh.
Samdrupjongkhar: Samdrupjongkhar exit point of Eastern Bhutan.Located in the south-east of Bhutan, the border town of Samdrup Jongkhar is the eastern overland gateway to Bhutan.During winter months eastern Bhutanese come to this trading town to sell their hand-woven textiles and other wares.

1 comment:

  1. Your blog is informative and I would like to read your article carefully after being free from my bus tour from new york to niagara falls.

    ReplyDelete